5 Professional Writing Tips to Help You Crush UGC

User-generated content (UGC) is all about authenticity, and writing is a huge part of creating engaging content that actually converts. Connecting to your target audience happens through visuals, of course, but also through your words and how you establish a relationship with your community. In this blog, I’ll go over 5 professional writing tips to help you crush UGC and actually land brand deals in 2025. 

#1 – Write with your brand’s voice 

Let’s say you’re a UGC creator in the fashion space, and you want to work with brands like American Eagle and Zara. In this case, you’re probably already planning to create some targeted videos that you can include in your pitch to those brands – but, what should those videos include? They should include tailored scripts made specifically for those brands, using vocabulary and messaging those brands currently use. 

Crafting custom UGC like this takes time, but it’s so worth it when it comes to pitching brands and actually landing deals. Going the extra mile with your writing capabilities will show the brand that you’re an expert in your niche, and that you don’t mind putting in the extra work to make a real impact.

#2 – Write like you talk (but make it polished) 

UGC shouldn’t sound like a corporate ad – it should be natural and conversational. You’re speaking to people just like you, who are interested in beauty products, tech gear, hair care tips, etc. When you write for this audience, it needs to have a certain tone to convert into successful content. 

And remember, don’t ramble on and use repetitive language that gets boring. Here’s an example: 

❌ "Hey guys, so I just wanted to hop on here real quick and tell you about this super cool product that, like, totally changed my life!"

✅ "I’ve been using this product for a week, and here’s why I love it."

Always be sure to provide value with your content. Your audience, as well as brands, will notice.

#3 – Hook your audience in the first line 

Attention spans are short these days – especially on social media. When you’re writing a script for a video, a caption for a post, or even the overlay text for a video, your words should grab your audience immediately. 

Try these hooks: 

“I wish I knew about this product sooner…”

“Here’s why I’m obsessed with [product name]…”

“This one small change made a huge difference in my [skin/hair/routine]…”

The intent here is to stop the user from scrolling past the video and learn about what you have to say.

#4 – Focus on actual benefits for your audience 

It’s easy to list what a product does, but what makes people actually purchase is understanding how it benefits them specifically. Sometimes, product features need to be translated into real-life benefits, so users can envision themselves using the product in their day-to-day lives. 

Example:

❌ "This moisturizer has hyaluronic acid and SPF 30."

✅ "This moisturizer keeps my skin hydrated all day while protecting it from sun damage."

As the creator, it’s up to you to write in a way that clearly and concisely highlights key benefits, making it easy for your audience to see why the product matters to them.

#5 – End with a strong CTA (call to action)

Every piece of UGC has a purpose. Whether you’re aiming to drive sales or boost brand awareness, the content needs a CTA to be impactful. 

Examples:

• “Save this for later if you want glowing skin!”

• “Click the link in my bio to try it yourself.”

• “Tag a friend who needs to see this!”

The last few seconds of the video can leave a lasting impact on your audience. Make them count!

Final thoughts 

Great UGC isn’t just about visuals—it’s also about strong, persuasive writing. By understanding the brand’s voice, keeping it conversational, crafting compelling hooks, emphasizing benefits, and ending with a solid CTA, you can create content that feels natural and drives results.

Now go crush your next UGC partnership!

Want to work with a UGC creator who has 15+ years of experience in digital marketing? Contact me today.